BMC Software Marks Significant Success and Competitive Advantage with On Demand, Customized Software Demonstrations for Partners and Sales Field
AUSTIN, Texas – February 21, 2007 –Surgient, the leader in Virtual Lab Management Applications for automating software demo, test and training labs, today announced that BMC Software is using Surgient Virtual Demo Lab Management System (VDMS) as part of their world class direct and partner sales enablement offering.
BMC Software is the leading global provider of Business Service Management (BSM) solutions, which empower more than 80 percent of Fortune 500 companies to manage IT from the perspective of their business. To demonstrate the full value of Business Service Management to customers, BMC designed and developed the BMC Flight Deck Global Solutions Site (GSS) powered by Surgient VDMS.
With Surgient VDMS, the BMC sales force and the company’s more than 400 partners can quickly deliver complex, customized software demonstrations on demand, improving the customer demo experience, reducing costs and accelerating sales cycles.
The BMC Flight Deck GSS and Surgient VDMS provides BMC sales and partner personnel with 24-hour access to a library of reliable, customized and interactive software demos that enable users to present the value of BMC solutions from any location, on demand, via a standard Internet connection. To date, BMC has 14 solution demonstrations available and has reported more than 2500 BMC Flight Deck reservations.
Having on-demand access to multiple solution demonstrations allows both BMC direct and partner sales personnel to respond to customer RFPs faster and visually present the value of BMC solutions, including BSM, while decreasing the financial and manpower costs associated with building demonstration environments.
“We needed a demo solution that enabled our sales force and partner community to more quickly and clearly explain both the technical and business benefits of our BSM solutions,” said Duff Ibanez, senior manager, Worldwide Channels and Alliances, BMC Software. “The BMC Flight Deck minimized the need for DVD demonstration kits and enabled our sales force and partners to create customized, storable demos based on a prospects specific IT environment and vertical industry. With Surgient VDMS, we have simplified the customer and prospect education process, helping our partners and sales personnel more easily convey the benefits of BMC solutions and improve the experience for our customers.”
Surgient VDMS provides BMC partners and direct sales personnel with an online demo portal for creating simple and complex solution demonstrations based on the specific audience and prospect’s IT requirements. By empowering users with the scalability and flexibility to quickly roll out solution demonstrations on demand, Surgient VDMS enables BMC partners to cater to the specific needs of their customers. This customized service and the ability to use Surgient VDMS for “try and buy” type demonstrations helps customers and prospects more quickly see the business value of BMC solutions, drastically shortening the sales cycle.
“Leading IT solutions providers such as BMC Software have realized the power of Surgient Virtual Demo Lab Management System to demonstrate the value of their software to their customer prospects,” said Bill Daniel, Surgient president and CEO. “A number of today’s enterprise solutions are complex, cumbersome and often difficult to demonstrate. By enabling IT solutions providers to more quickly deploy customized software demos, Surgient virtual labs are helping software vendors across the globe improve partner and customer relationships by cost-effectively showcasing product benefits to both IT and business prospects.”
Surgient puts virtualization technology to work for the world's largest companies. One of the first companies to provide on-demand applications that automate the deployment, configuration and teardown of complex enterprise software environments or "virtual labs," Surgient's award-winning virtual lab management solutions enable end users to rapidly provision needed computing resources for business-critical initiatives such as software QA/test, training, sales and marketing. With over 500,000 virtual labs applications delivered to date, Surgient enables companies such as Business Objects, BMC, CA, EMC, Dell, HP/Mercury, Lockheed Martin, Microsoft and Target Corporation to dramatically accelerate the software application delivery lifecycle, reduce operating costs, increase productivity and enable IT to better align with business priorities. Surgient partners with leading technology companies including EMC/VMware, Microsoft, HP/Mercury, PlateSpin, Saba/Centra, ViewCentral and WebEx Communications. Surgient is a private, venture-backed company based in Austin, Texas. For more information, visit www.surgient.com.